Additionally, more companies are attempting to sell directly to consumers rather than rely on indirect, third-party channels to handle e-commerce demands. The only way to accomplish this, as well as to build the sophisticated models needed to understand consumer behavior and their product preferences is with high quality data management. This will provide a means to make recommendations and gather more information on activities and future outreach. Partnering with Infoverity on data management is a crucial step toward providing E-commerce managers with the data they need about consumers to provide personalized experiences..
Limiting e-commerce to indirect sales channels restricts future growth potential. For companies to move away from relying on distributors and retailers, they need data management to fuel direct-to-consumer digital commerce. Removing middlemen allows e-commerce managers to better target products and ads to their consumers.
E-commerce is predicated on logistics. From packing and shipping, to managing returns, to responding to consumer complaints and questions, managers need accurate data to keep a complex delivery chain and customer support processes working. Companies must have a single view of all customer interactions to build brand loyalty and relationships.
Many companies have siloed e-commerce channels. However, high-performance digital commerce necessitates the integration of applications and siloed data. A lack of integration leads to inefficient processes across the business. With integrated data management strategies, companies can improve customer experiences, leading to improved sales.
Due to data and channel siloes, e-commerce managers face limitations on the effectiveness of customer outreach. A 360 view of customer behavior and operations is vital for the entire business — from marketing to IT to finance to supply chain. Quality data management provides the process transparency needed to support all aspects of the business
Digital commerce has reached mainstream adoption, with organizations reporting an average of 45% of their revenue being derived from digital commerce.
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